Founded in 2016, by Tom Johnson, our goal has always been to deliver the highest quality activewear on the market at the most reasonable price. Quality of product & customer service are our two key principals and have driven the company's growth to be one of the most recognised Independent fitness brands on the Functional Fitness Scene. Taken over by Sarah and Chris Billingham in 2025, our motto for releasing new styles remains 'If we wouldn't wear it then we won't sell it'. We're a small business and we know the value of looking good and how that translates into feeling good. So no matter your ability we want you to look the part every time you walk into the gym.

Production & Sustainability

As a small business we are always looking for opportunities to support other small businesses in the production and distribution of our products. We are always seeking new ways to try and give something back to the community that has supported us throughout our journey. We also know how crucial sustainability is to the longevity of the world we live in. That's why, where possible we will always attempt to cut down our use of plastics from our packaging to ensure we're reusing rather than throwing away and also to recycle our samples or donate them to charitable causes.